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Tuesday, May 6, 2014

The "Applesauce with a Beret" Story

It was an ordinary day.  Found out that another applesauce company is moving to town to produce applesauce made from our local apples and packaging it in a new type of package.  The company is a French company by the name of Charles et Alice which will have a U.S. division named Charles & Alice USA.  Then I began to wonder what French applesauce will taste like.  I reasoned that I like French toast, French bread, French fries and French croissants, so why not French applesauce.  Oh yeah, I also love French vanilla ice cream, but that tastes like almost all other vanilla ice creams to me so maybe French applesauce will taste like most other applesauce.  Anyway, they are going to use apples from our local Hess Brother's Fruit Company and use apples grown on trees in Lancaster County, so my guess is it will taste like Lancaster applesauce, with a French flair.  
Part of my daily meal intake.
Applesauce has been a staple with just about every meal I eat, so I'm excited about this brand-new applesauce that will invade our stores in the near future.  The French company is going to spend $10.6 million to renovate and equip a vacant building near our Kellogg's plant along SR30 in Hempfield Township.  Wonder if they will put a chain-link fence around the new property just like the one around the cereal company.  Not long ago Carol and I were driving past the Kellogg's plant and I asked her why they needed such a tall fence with barbed-wire on top of it.  She said, "Probably to keep out all the cereal killers!"  Had to pull to the side of the road until I recovered from the answer.   The state of Pennsylvania gave the company many tax incentives as well as grants to help set up the plant and train the new employees.  The type of package they will make will feature pouches holding 3.2 ounces to 4.0 ounces of applesauce and they anticipate making 40 million per year.  Should be enough for me!  They will make the product in the pouches with the hopes of attracting children as customers.  No sugar will be added to the applesauce so parents will be more apt to buy the pouches for their children.  Grocery stores and fast-food stores will be targeted for sales.  The company has been successful in developing a light weight pouch with a barrier protection on all surfaces as well as a special super lock membrane seal to ensure an almost non-existent oxygen transmission.  The super lock seal will guarantee that the product will last longer on the shelves so they can sell the product year round, even when apples aren't in season.  I just hope they will make a jar with a screw-off so I don't have to squeeze all those pouches for my daily applesauce fix.  It was another extraordinary day in the life of an ordinary guy.

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