Foreword: The following story I wrote in late February and never found a time to post it when we began months of solitude. Perhaps it may enliven a few who will enjoy it's content today.
It was an ordinary day. The headline struck me right away..."BREWING ART". Story about the Spring House Brewing Company in downtown Lancaster, Pennsylvania going to showcase the work of a dozen or so local artists on cans throughout the year. The Brewing Company is going to sponsor a rebranding party soon to showcase some of the work that has been selected for their limited edition series of beer cans. A few of the pieces of artwork were published in the newspaper to give the public an idea as to what they would get if they bought cans of beer that are featured in their "Brewing Art" collection. Actually, it is a brilliant idea so they can get the beer drinkers as well as the art community involved in their venture. The artwork will be wrapped around 16-ounce cans of beer. The artists featured are from the south-central Pennsylvania area and made of a limited-edition series of beer cans throughout the year. In March the original work will be on display in the Spring House Brewing Company site as well as on the beer cans. Spring House Brewing Co. opened in a barn in nearby Conestoga in 2007, making it one of the county's older modern breweries that have survived. A taproom opened at 25 W. King Street in downtown Lancaster a few years later with an eventual move to 209 Hazel Street five years ago. The brewery now has its own canning line and is expanding distribution throughout the Mid-Atlantic region. Last year the company made special cans for Celebrate Lancaster as well as The Extra Give. Their next adventure will be placing collectible artwork on their cans. Actually, I think it is a great idea with many being collector's items in the future. They looked for art that was striking, different and would grab someone's attention on a crowded shelf. Some pieces needed a few tweaks to fit on the can or pass label approvals. One artist said she is glad her art will be on a beer can and reaching a totally different crowd than it would otherwise not reach. I need to stop and ask them if they may be interested in the Lancaster collection of my altered Polaroid prints which I have been selling for years. Now, that would really be different. Check out some of the artwork that will be available for sale on beer cans very soon. It was another extraordinary day in the life of an ordinary guy.
Saturday, June 27, 2020
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