It was an ordinary day. Reading about several articles that graced the magazine known as "The Saturday Evening Post." Every so often they post some of the best articles, advertisements, etc. that they have placed in their Bi-Monthly magazine. I have posted one of those favorites so you can see what type of stories graced the magazine that is one of my favorites. What follows is a vintage advertisement that appeared in a 1904 advertisement of the magazine. The advertisement was titled "Rainbows On Plates." Humans have known about gelatin for a long time; we've been extracting it from animal bones since the Middle Ages. It is popular with hosts of the 1800s, who presented it in elaborate shapes at formal dinners, but enjoyed new popularity after 1897, when Mr. Pearle Bixby Wait trademarked a gelatin product with fruit flavors. The first Jell-O advertisement appeared in 1904 and was highly successful. It prompted Jell-O as "America's Favorite Dessert." It was followed by an ad that showed a four-year-old girl holding a tea kettle in one hand and a Jell-O packet in the other. She solemnly assured readers, "You can't be a kid without it." That child became the Jell-O girl and appeared on the company's ads for almost half a century. America has shown a special attachment to Jell-O, which cn be found in 75 percent of U.S. homes. (It's even the state snack of Utah, which consumes more Jell-O than any other state.). Perhaps this connection was begun for many Americans when their ancestors arrived at Ellis island - and free Jell-O was their first taste of America. The reading under the picture reads... "My Goodness!" said little Red Riding Hood, "I can't let you have all my JELL-O, I must save some for grandma." ( The word JELL-O was in red type). It was another extraordinary day in the life of an ordinary guy.
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