The "Well...Did you Hear The News? Story"

It was an ordinary day.  Reading my morning newspaper when I came across an article titled "Campbell Plans To Drop The 'Soup'.  The subhead under the title read "Venerable food producer wants to change name to 'Better reflect' products."  Campbell is ready to drop the soup - at least from its official name.  Campbell Soup Co. announced its intention to change its name at an annual meeting of investors last Tuesday.  The 155-year-old food seller, which is most famous for its namesake canned soups, says it would now like to be known as Campbell's Co.  CEO Mark Clouse said in a statement that this "subtle yet important change" will retain the company's iconic name "while better reflecting the full bread" to its portfolio today.  Campbell hasn't been exclusive to the soup business for some time.  The company also owns brands like Prego sauce and Goldfish crackers - and completed a $2.7 billion acquisition of Sovos Brands, the maker of Rao's pasta sauces, just earlier this year.  Campbell's roots date back to 1869, as a modest operation out of New Jersey that later grew.  The current Campbell Soup name was adopted in 1922, according to the company's website.  The new name isn't final yet, as it's still subject to a shareholder approval vote in November.  A handful of other food companies have also rebranded themselves over the years - often shedding the mention of specific items they were known for in hopes of emphasizing other business.  A few examples are: Dunkin' - Back in 2018 Dunkin' Donuts decided to shorten its name to just Dunkin' which officially took effect in January of 2019.  Krispy Kreme - Krispy Kreme also dropped "doughnuts" from its corporate name several years later - ahead of the Charlotte, North Carolina-based company's second time going public in 2021. Domino's - Domino's Pizza took the ordinary "pizza" out of its logo and off storefronts back in 2012, with leadership of the Ann Arbor, Michigan-based chain at the time citing menu expansions and other in-store updates.  Starbucks - Back in 1971, Starbucks' original logo depicted a siren surrounded by its then-name Starbucks Coffee, Tea, and Spices, the company notes on its website. In 1987, that siren got a makeover and the name encircling her was shortened to Starbucks Coffee - and by 2011, Starbucks Coffee - and by 2011, Starbucks introduced its latest logo, which doesn't feature the company's name at all.  KFC - KFC hasn't been using the longer Kentucky Fried Chicken name for decades.  The Yum brands owned fast food chain shortened its name back in 1991, according to Snopes.  Long after shortening its name, Louisville-based KFC had to issue a news release a few years ago to combat an online rumor that it was forced to change its name because it doesn't serve real chicken!  And...so it goes!  It was another extraordinary day in the life of an ordinary guy...who will never change his name!!